Latin American Multicultural Group
L.A.M.G is a non-profit organisation based in Southwark. It was set up in 2006 to provide learning and participation opportunities for young people and their families from marginalised groups, with a particular focus on the Latin American Community. The brief was to create a brand identity from scratch that would represent the client's community spirit.
The client demanded to set customised branding for L.A.M.G. and their football team La Liga. The outcomes include posters to advertise both, logotypes, icons and a website. Since La Liga is a set of various football teams for women, it was decided that their main mascot would be a bear. The idea came from the expression "Mama Bear" and is a representation of a strong and caring woman. As for the L.A.M.G. logotypes, it was decided one that could represent a community as one.
The colour palette was decided to be made of strong colours inspired by their home which offers hot and tropical weather.
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About this project
Latin American Multicultural Group
Client
2021
Date
Web & Graphic Design / Branding
Volunteers
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