StyleHint

My job role for Style Hint was as a Photographer / Visual Merchandiser.

I had the responsibility of making outfits following an attractive colour palette and layout for marketing strategy proposes. The outfits were provided by the retail company Uniqlo with the intent of expanding their clothing line through the app. I was in charge of the Spitafields area, in the Uniqlo Spitafields store where the items would be available for shoots.

The model selection was also one of my responsibilities. I chose models that people could find daily and could identify with. They can be any family member, a friend, or a person you encounter on the train and still be as fashionable as a stereotypical model. The clothing line also promoted clothes for everyone and anyone and I simply followed such guidelines.